C’est à Douala, au cours d’une conférence de presse très suivie, que le coup d’envoi de ses activités a été donné, marquant le début d’une transformation annoncée dans la mobilité des Camerounais.



Aux côtés de ses partenaires, influenceurs et médias, RIMCO a présenté sa marque phare Great Wall Motors, incarnation de sa vision tournée vers l’innovation technologique, la qualité mécanique et l’accessibilité pour tous. Déjà bien implantée en Côte d’Ivoire, l’entreprise arrive avec un portefeuille costaud : HAVAL, KIA, SINOTRUK, ZHONGTONG, JOYLONG, FARMTRAC, CIMC, autant de noms synonymes de robustesse et de fiabilité.



Mais l’ambition de RIMCO va bien au-delà de la simple vente de voitures. Selon son PDG, Beydoun Abdul, il s’agit d’un pari économique et industriel sur le Cameroun :



    « Nous apportons bien plus qu’un véhicule. Nous voulons offrir aux Camerounais une nouvelle manière de vivre la mobilité. Accessible, moderne, durable. »



Camions, bus, voitures personnelles, chariots élévateurs ou tracteurs agricoles, l’offre est vaste, pensée pour satisfaire aussi bien les particuliers que les entreprises et administrations publiques. Les prix débutent à 20 millions de FCFA, avec l'engagement ferme de maintenir le meilleur rapport qualité/prix.



Christel Namblard, Directrice Commerciale, rassure :



    « Notre équipe connaît parfaitement les réalités locales. Nous offrons des véhicules abordables, un accompagnement solide et un service après-vente digne des standards internationaux. »



RIMCO mise également sur l’excellence du service après-vente : pièces de rechange d’origine, personnel qualifié, gestion conforme aux normes internationales. L’objectif : fiabilité, sécurité et satisfaction sur le long terme.



La cérémonie a aussi vu la présence du célèbre Moustik Le Karismatic, preuve que RIMCO entend créer un lien fort avec les consommateurs camerounais à travers la culture, la proximité et le respect des réalités locales.



Avec cette arrivée, la concurrence dans le secteur automobile camerounais va se durcir, ce qui pourrait bien tirer tout le marché vers le haut : meilleures offres, meilleurs services, et plus d’emplois. RIMCO promet aussi de former des techniciens locaux et de soutenir le tissu économique par une démarche inclusive et durable.



Une chose est sûre : les routes camerounaises ne seront plus jamais les mêmes.



 

Cameroon: New era for the automotive industry, after launch of RIMCO MOTORS operations

The Cameroonian automotive landscape is set for a transformative shift as RIMCO MOTORS officially launched operations in the country, on the 17th of June 2025, in Douala. This major development marks the entry of a seasoned player with over 20years of experience, in the country's vehicle distribution market, promising innovation, affordability, and a new vision for mobility in the Cameroon.



Unveiled during a press conference attended by industry stakeholders, local influencers, and media professionals, RIMCO MOTORS introduced its flagship brand, Great Wall Motors, as a symbol of the company’s commitment to technological advancement and engineering excellence. Already an established name in Côte d’Ivoire, RIMCO MOTORS brings with it a robust portfolio of renowned automobile brands including HAVAL, KIA, SINOTRUK, ZHONGTONG, JOYLONG, FARMTRAC, and CIMC.



The company’s arrival signals more than just a business expansion it represents a strategic investment in Cameroon’s economic and industrial development. Specializing in the import and distribution of both personal and industrial vehicles, RIMCO MOTORS offers an extensive product range. From passenger cars and trucks to buses, forklifts, and agricultural tractors, their offerings are tailored to serve a wide range of customers, including individuals, companies, and government institutions, this, according to the CEO, Beydoun Abdul.



The leadership of RIMCO MOTORS emphasized its vision for a new kind of mobility that meets both the functional and aspirational needs of African consumers. CEO Beydoun Abdul, stressed that the company's mission is to go beyond conventional automotive services to offer Cameroonians “another kind of life.”



 “As you’ve seen,” he stated during the launch event, “there is innovation in what we bring. We’re giving Cameroonians not just a new car, but the joy of experiencing a modern, accessible automobile industry. This is about enhancing everyday life and making high-quality vehicles available to more people.”



Affordability and quality are at the heart of RIMCO’s business model, with unveiled vehicles sold at over 20million CFA Francs. The company has committed to offering vehicles that are not only durable and stylish but also competitively priced. As Christel Namblard, the Commercial Director, explained, RIMCO’s local strategy is bolstered by a team with deep expertise in the Cameroonian market—many of whom are veterans from competing automotive firms. This depth of experience ensures that the company is well-prepared to address local customer needs with precision and care.



 “We have very affordable vehicles, and we offer solid operational support,” Namblard said. “Our team knows this market well, and we’re confident that we can offer not just cars but lasting value.”



Beyond sales, RIMCO MOTORS is setting high standards in after-sales service. With a management system that aligns with international norms, the company guarantees the availability of genuine spare parts and expert maintenance services, ensuring the long-term performance and safety of its vehicles.



The launch was also attended by several Cameroonian personalities, including popular influencer Moustik Le Karismatic, adding a touch of local glamour and underlining the company’s intention to build strong cultural and consumer ties.



As the Cameroonian auto market continues to grow, the entrance of RIMCO MOTORS is expected to intensify competition, pushing the industry toward better service delivery, more innovative offerings, and improved customer satisfaction. Worth noting, the company also lays emphasis on job creation, technical training, and economic development, visions that align with national goals to empower the workforce and diversify the economy.



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Willy G. et Ange NGO